Client
Cayrel
Overview
Cayrel is redefining sportswear by creating high-quality, eco-friendly apparel tailored for seniors. The brand needed an identity that balances performance and elegance while appealing to an older demographic. The goal was to develop a visual system that conveys sustainability, inclusivity, and active living, ensuring Cayrel stands out in the fashion and wellness space.
Client
Cayrel
Industry
Beverage
Service
Brand Design
Naming
Duration
3 Weeks
The Challenge
Sportswear branding often targets younger audiences, making it essential to design an identity that resonates with seniors while maintaining a modern and aspirational feel. The challenge was to create a brand that feels both energetic and refined, emphasizing comfort and sustainability without losing its appeal in the broader sportswear market.
The Solution
I designed a bold and distinctive logo inspired by the brand name, creating a strong visual identity. The typography system features three fonts: a bold sans-serif and a serif for promotional and marketing materials, and a versatile font for broader applications. A carefully curated color palette blends calmness, vibrance, and eco-friendliness, aligning with Cayrel’s brand values.
