Client
Fixx
Overview
Managing multiple bank accounts can be overwhelming, and Fixx aims to solve this by offering users a single platform for tracking their finances effortlessly. The brand needed an identity that conveys security, clarity, and innovation while remaining approachable and appealing to younger audience. The focus was on creating a cohesive visual system that enhances user trust and aligns with the app’s core purpose—making financial management simple and accessible.
The Challenge
The fintech space is highly competitive, with many apps offering similar services. The challenge was to design an identity that differentiates Fixx while maintaining a sense of credibility and professionalism. The branding had to be modern, intuitive, and visually appealing, ensuring it resonates with a broad audience while reinforcing the app’s core promise of financial clarity and control.
The Solution
I designed a distinctive logo with a custom wordmark and a complementary logomark for a cohesive brand presence. The typography features a unique san serif primary font with personality and a versatile secondary font for flexibility across touchpoints. A carefully curated color palette balances trust and vibrance, aligning with Fixx’s core values.
